Oath Pizza is the better-for-you pizza brand helping people to eat better without giving up the foods they love. They needed a brand refresh that was fun, fresh, and modern but grounded in its origins of Nantucket Island. This included a redesigned logo, updated typography, expanded color palette, creative direction for photography, and evolved interior store design, among many other assets.

The web design needed to be as fresh as Oath's ingredients, and as bold as their flavors. Designed in Figma. Developed in Webflow.

Creative direction for content creation and production and direction of Oath's brand video.

Illustrations for merch, and oversight of the production.

From automated nurture campaigns to promotions and company announcements, I strategized, concepted, wrote copy, designed, and built countless email campaigns for Oath. Then, analyzing data from A/B tests, reconfigured and implemented those most successful to maximize engagement and, ultimately, sales.